Jesse Brown

Washington, United States

How did you get into the beer industry? Why does beer matter to you?

I was a bartender in Wyoming who wanted to understand more about the production of beer, whiskey, and all things drink. Around 2006, while studying at the University of Wyoming, my friends and I would drive down to Fort Collins for weekends to visit breweries. New Belgium had a big impact on my early craft beer journey. Fast forward to January 2009—one semester from graduating—the economy had collapsed.

I moved to Lander, Wyoming, to climb and bartend. I convinced the new head brewer at Lander Brewing Co. to give me a job washing kegs. I self-studied all the brewing books I could afford, soaking up as much knowledge as possible. Ten years later, I love making craft beer more than ever in the Seattle area.

Beer matters to me because what I create brings communities together. Anywhere in the world, beer serves as a social conduit. It always brings me joy to see people gathered in the taproom.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I deeply care about the sensory aspect of beer, and I judge at the World Beer Cup for many reasons. One reason is my love for the qualitative experience—everything that goes into judging a beer is shaped by personal history and knowledge of styles. I’m constantly challenged by other world-class judges and always return home inspired with new perspectives.

Judging at the World Beer Cup is an honor. It allows me to have deep conversations with some of the best brewers and judges in the world.

George Reisch

Missouri, United States

How did you get into the beer industry? Why does beer matter to you?

I am a fourth-generation brewmaster in the Reisch family, which owned and operated the Reisch Brewery in Springfield, Illinois, for 117 years, from 1849 to 1966. My dad was the last Reisch brewmaster at the Reisch Brewery. After retiring from a 37-year brewing career, I started Reisch Charities, Inc., a 501(c)(3) organization, in 2018 and brewed the first Reisch Beer in 53 years, with all profits going to our charity. We tapped the first keg at my dad’s 100th birthday party, and he was so happy!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup has the best judge panel made up of fabulous human beings with spectacular tasting ability. The best beers plus the best judges leads to a pure beer experience. A beer retreat! I am so humbled to be included as a judge!

Dominic Charbonneau

Quebec, Canada

How did you get into the beer industry? Why does beer matter to you?

Like most brewers, I started as a homebrewer, and decided to offer more flavor to the people by starting my brewery. To do this, I needed to understand and know beer styles and taste them, so I studied and traveled to taste every style of beer. This led to earning Beer Judge Certification Program and Cicerone credentials, which now help me every day in the brewery.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging the World Beer cup is like judging at the Olympics. It is a huge competition where the best of the best are represented. The challenge of finding the appropriate beer for the style in every flight is incredible and a great training for developing my tasting skill, and of course to help brewers understand their product.

Maria Sol Cravello

Buenos Aires, Argentina

How did you get into the beer industry? Why does beer matter to you?

While studying at university, I worked in a microbiology lab. I was fascinated by microorganisms and wanted to learn more about them. After earning my degree in food science, I was determined to find a job that combined microorganisms and food. How bacteria and yeast transform flavors and aromas was—and still is—impressive to me. Fortunately, I discovered the fantastic world of beer.

My first job after graduation was as sensory lead at the largest brewery in Argentina. Today, 12 years later, I still dedicate my career to educating and spreading beer knowledge and appreciation at every opportunity.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup has been a dream of mine since I started my career. I remember attending Craft Brewers Conferences and WBC awards ceremonies, thinking, “Wow, will I ever be part of this huge event?” The day I received the invitation to judge in Las Vegas in 2024 was one of the best days of my beer career. I was so excited telling everyone about it that I almost forgot to reply to the email and nearly missed out on the competition!

The news was so big in my country that I was interviewed by the most important local newspapers about my experience as a judge representing Argentina. That’s how significant being a WBC judge is to me. 🙂