Alessandra Agrestini

Bologna, Italy

How did you get into the beer industry? Why does beer matter to you?

Born a few kilometers from one of the oldest and most important Italian breweries, I still remember the scent of beer wort from the school trip I made there, at the age of 6. Maybe that was the beginning of my curiosity and passion towards beer.

Nowadays, I am a beer consultant and communicator, teacher for many Italian beer associations, and writer for beer magazines and blogs. I try to spread beer knowledge as much as I can, starting from the growth of the Italian craft movement, in my country and abroad.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I have been an international judge since 2011, with experience in many competitions all around the world. Being a part of such an important competition means a lot to me and it makes me feel really proud.

Having the chance to meet people from different cultures and countries, sharing knowledge and different points of view, going deep into beer trends and topics with other experts in a country which is fundamental to the history of beer, worldwide — this is judging at the World Beer Cup, to me.

Jose R Ruiz

Chih, Mexico

How did you get into the beer industry? Why does beer matter to you?

I started homebrewing back in 2001 and then moved for work to live in Michigan, there I met some brewing friends that were also Bee Judge Certification Program judges. They taught me how to brew all grain batches and then I took a course to become BJCP Certified. In 2008, on returning to to Mexico I wanted to open up a microbrewery, but I found out that there were no suppliers for ingredients in Mexico. I started looking for suppliers that were willing to have a new distributor in Mexico and that is how I set up Micervesa, the first brewing supply company in Mexico. After that I was invited to organize the first BJCP beer competition in Mexico, since I was the only BJCP Certified judge at that time, and that is how Copa Cerveza Mx started and became the most important Beer competition in Mexico.

Beer matters to me because I see it as a social drink that unites people and countries. Beer is one of the few things countries have in common as a drink, but of course with a great diversity of styles. Beer is fun and it is best shared with friends.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Being a judge at the World Beer Cup is a tremendous honor, as it allows me to participate in the most prestigious beer competition worldwide. It is a great opportunity to meet new beer judges and share and learn from their experience, and explore the beer culture from their countries and cities. It is also a great responsibility to judge and select the best beers on the table that will be given awards, knowing that they mean a lot for each brewery.

I think beer competitions are a great motivation for brewers to do their best effort and keep brewing excellent beer, and this elevates the overall beer culture and experience to the end consumer.

Rick Kempen

Noord Holland, Netherlands

How did you get into the beer industry? Why does beer matter to you?

For well over thirty years, my life has been all about beer. Flunking out of university because of my side job as a waiter in De Pilsener Club turned out to be one of the best things to happen to me. In 1998, I joined Bier&cO, one of Europe’s leading beer import and distribution companies, dedicated to bringing craft beer from all over the globe to the people.

Having held various positions within Bier&cO, I eventually shaped its export department by representing a handful of American craft breweries. Together with a handful of others we pioneered the European market which helped start a European ‘beer revolution.’

Today, I am beer ambassador at Bier&cO, traveling around the globe, promoting and educating about a portfolio of special, exciting, and one-of-a-kind craft beers. I am a certified beer sommelier (Doemens Diplom-Biersommelier) and co-founded Dutch Beer Week as well as the Dutch Beer Challenge, a competition for Dutch beers. I like to see myself as a professional beer connoisseur who has had the pleasure of making a hobby out of his work. Beer, consequently, means everything to me!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at World Beer Cup means you get to learn from fellow judges from all over the world, all bringing their specific expertise. Talking with your peers is a rare opportunity to better yourself in beer. Also, it gives you the opportunity to taste beers from breweries who take their business and craftmanship seriously. They dare to have their beers evaluated by professionals, using their feedback to improve their creations. Contributing to that, and doing that by tasting some of the best beers in the world without knowing what they are, is a huge honor, privilege, and pleasure.

What else would you like the world to know?

Participating as a brewery, you not only compete for awards, but you get valuable feedback from a professional and skilled group of tasters. Do it!

Wolfgang Lindell

Sor-Trondelag, Norway

How did you get into the beer industry? Why does beer matter to you?

Having German roots, it’s fair to say that we always celebrated the culture of beer! My main hangout in college was at a brewpub in the nineties and it really inspired me to see the brewer at work with the craft. I also became interested in how technology can obscure reality, to which I sought out disciplines that kept me grounded to the world around us. I interned at a Maltster, graduated in the natural sciences, and eventually continued to work in the industry and attended brew school, becoming a master brewer in 2006. Beer and brewing matter to me in that they’re both an art and a science, a direct connection to the natural world, to agricultural raw materials, to culture and history, and to people.

We all need daily sustenance with food and drink so it’s great to be a part of the communal human journey.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

After working 20 years in the industry, it’s great to be able to give something back. The community of beer is alive and strong, and we need to take care of our own and recognize and foster excellence. It’s also great to be with other inspired colleagues, which allows good discussion and illumination into the current state of affairs of our industry.