Jason Macias

Pennsylvania, United States

How did you get into the beer industry? Why does beer matter to you?

After graduating with my MBA in finance from Drexel University, I was conflicted. Should I accept just ‘any’ job where my education and skills would be rewarded with a salary, or should I build on my educational foundation with hands-on skills in a unique industry that I was interested in learning more about — which was brewing.

My interest in brewing began as a homebrewer and was fueled when I began working as a server at a brew pub while attending college which introduced me to brewing on a micro scale — larger than home brewing but smaller than ‘big beer.’ My first industry job was as an assistant brewer at an upstart brewery in the quiet suburban outskirts of Philly which was initially perplexing to my family until they heard me share stories of my first few weeks and they knew I found my passion.

Eventually my education caught up with me as I worked my way out of the brewery and into various sales roles, starting with beer then raw materials (hops, malt) and eventually printed and brite aluminum cans, where I happily work currently with the Zuckerman Honickman packaging team.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The process of judging beer allows me to tap into my sensory skills, which I was mostly unaware I possessed until a few years back when I became a Beer Judge Certification Program judge and exam administrator for my local homebrew club. Having been educated in marketing during my undergrad years, I was well aware of how branding, labels, and packaging can impact consumer demand and sales. To completely put that aside and focus only on the actual beer was fascinating!

Beer styles are historical stories of a time and place where they originated. They offer glimpses into that time when you worked with what the land offered and played the hand you were dealt. Brewers played their hand across the globe creating the dozens of beer styles with countless attributes and characteristics that we have today. This is in addition to the story your senses can tell you about a specific beer sample’s journey into your sample glass.

The World Beer Cup represents the pinnacle of judging opportunities for me and I’m so thankful and proud to be a part of this beer judging community and engage with such amazing and interesting people from around the world.

Rene Aduan Junior

São Paulo, Brazil

How did you get into the beer industry? Why does beer matter to you?

I’ve worked in beer industry since 2004, first as a beer taster (sommelier), then as a brewmaster in biotechnology and science. For 15 years I’ve been teaching the new guys “how to taste beer” in a sommelier course in ESCM and at Doemens achademy in Brasil. Beer is my priority and unconditional love.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is the most refined world competition, with the best selection of judges. It is a pleasure to be part of this event, sharing knowledge to the market. The exchange of experiences between everyone who participates is the solid basis that motivates me to participate since 2014. This competition is the best way to celebrate all the values ​​that beer represents in our society!

Satoshi Murabayashi

Tokyo, Japan

How did you get into the beer industry? Why does beer matter to you?

Twenty years ago, in Japan, I did not have a chance to taste the diversity of craft beer. On a business trip to the United States, I was totally shocked by the quality, appearance, aroma, and flavor of craft beer. After that experience, I joined the Craft Beer Association and realized that education is important to understand the value of beer; that the quality of beers are critically important for better moments; and that collaboration among global associations and competitions is so important. I am now contributing as a teacher and competition manager for the International Beer Cup in Japan and the Japan Great Beer Awards.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

My first World Beer Cup was in San Diego in 2012. I wanted to contribute to this industry by tasting great beer and giving comments for their innovation. As a person from Asia, I would also share my local expertise with beer and judges here. In addition, I wanted to experience a world-class competition for learning and improving our competitions in Japan.

Blanca Fresno

Asturias, Spain

How did you get into the beer industry? Why does beer matter to you?

I started to brew beer 15 years ago. My first contact with independent and craft beer was in Bratislava when I visited a brewpub. Beer is all my life. My passion. I can’t imagine living without beer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It was my goal to judge at the World Beer Cup because it is the most important competition in the world. For me, judging there is my top experience with beer in a beer competition. It was amazing. The professionalism during the journey was incredible.