Kevin Ashford

California, United States

How did you get into the beer industry? Why does beer matter to you?

I discovered craft beer in college while bartending at a restaurant in Harrisonburg, VA. We had about 100 rotating bottles and cans, and I was able to try one at the end of each shift. I was amazed at the variety in beer, and became fascinated by its history and regionality. After getting my degree in international affairs, I discovered I really just liked people and wanted to learn of ways to bring them together. Beer seemed like a good way to do that. I decided to forego my opportunity to work on Capitol Hill in D.C. to fall back on bartending and learn more about beer. One of my regulars at this bar in Maryland was a seasoned brewer at our midsized regional brewery. When I asked him one day if any floor sweeping jobs were available, his ears perked up. He set me up with an interview with the Brewmaster and I was hired on the spot. I fell in love with beer making, and the rest is history. Beer matters to me because it has withstood the test of time. It is a champion of bringing us all together.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the WBC to honor brewers past, present, and future. I believe consumers have the right to enjoy high quality beer, and WBC challenges brewers to provide beer of the highest quality. Judging at the World Beer Cup is so important to me, because I really care about beer and its history. I want to ensure that classic styles remain abundant for generations to enjoy. It is an honor to adjudicate beers from all over the world and share the enthusiasm for the past time of beer making.

Diego Setti

Florida, United States

How did you get into the beer industry? Why does beer matter to you?

I started homebrwing in 2010 in Buenos Aires, and became a Beer Judge Certification Program judge in 2012. Between 2012 and 2017, I gave many talks and trainings for the Asociación Civil Somos Cerveceros, which is the Argentine equivalent of the American Homebrewers Association.

In 2016, after a 6 months stay in Germany, I started doing some beer styles consultancies. In 2017, I quit my IT job to focus 100% on beer. I started a beer education institute called Zeta Atelier de Cervezas, offering a wide range of trainings and courses for beer enthusiasts and professionals. During that time I also became a Certified Cicerone and a Doemens Academie Biersommelier.

All that called the attention of many investors and entrepreneurs, so I accepted an offer to join the team of Prison Pals Brewing Company at the end of 2019 and I moved to Florida in 2020 to start that project, where I designed the layout and all the technical specs of the brewery. Now I’m working as brewmaster.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is one of the most prestigious beer competitions around the world and for sure is the biggest of all of them. It takes a lot of effort to become a part of the tasting panel: I applied for the first time in 2017 for the 2018 edition and for different reasons I’ve been able to have the honor of judging here for the first time in 2023. It’s a unique experience, where you taste world-class beers with a top notch tasting panel from every corner of the world.

Sylvia Kopp

Berlin, Germany

How did you get into the beer industry? Why does beer matter to you?

As an author, speaker, and teacher on beer culture, beer styles, beer tasting, and the sensory evaluation of hops, I have been a recognized advocate of genuine innovation for 20 years. I am convinced that true creativity, which arises from a connection with one’s core values, will always drive development—unlike fear-driven reactions to economic demands that lead to boredom and stagnation.

I have been a trainer at the BarthHaas Hops Academy since 2019. I founded and directed the Berlin Beer Academy and worked for several years as an ambassador for American craft beer for the Brewers Association across Europe. Throughout my career, I have published numerous books and articles, and I recently co-founded Women4Beverages, a network for women in the industry, at BrauBeviale in Nuremberg. My latest project, a series of video interviews and text portraits, highlights female role models in the beverage industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging has been the key to my entry into the world of beer culture. I’m proud to be a long-term judge at both the World Beer Cup and European Beer Star, which I joined when they were the only two major competitions in Europe and America. It’s an honor to be invited back each time. Nowhere else have I learned as much about beer flavors, styles, and global beer cultures as I have at the judging tables of the World Beer Cup. I truly appreciate the discussions and exchanges with international brewers and fellow beer professionals. I always return home with fresh inspiration and new stories to publish in our magazines.

Julia Herz

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

When I was little, I had a soap and perfume collection. My dad traveled for work, and he’d bring back soaps, while my mom would bring perfume samples. I would smell them, feel the texture, and consider the shapes, colors, and ingredients. I also paid attention to my dad’s imported beers in the fridge and the food my mom was cooking. Based on aroma, I’d try to guess what was for dinner while I was upstairs in my bedroom. That was all the stage I needed to become a judge.

When I moved to Colorado, I had been homebrewing and started to become interested in what judges were doing. The bottom line is that I followed my interests and worked to learn sensory techniques about hedonics and beer styles. To me, beer is the most incredible beverage to judge because it is limitless in ingredient possibilities. Judges are instruments for what we perceive, and our job is to tap into what we sense, relay that back to the entrant, and share where it meets or misses the style guidelines—kind of like a lawyer interpreting the law. 😊

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Working to the level of being accepted and invited back to judge the World Beer Cup is a career highlight. Every time I judge, I learn and grow, and the WBC is unique because it has the most robust collection of international beer judges of any competition I can point to. Judging with peers from the same country is different from judging with judges from around the world. We help each other shed more “style bias” when judging from different cultural lenses. Hands down, the WBC is *the* judge invitation to snag. I like to tell new judges the only way to get invited is to put in the work, study, taste, brew, and apply.