Alejandro Ancona
How did you get into the beer industry? Why does beer matter to you?
I was always attracted by the science behind food, drinks and flavors. My journey began when I discovered wine, but I soon found out my personality has much more in common with the beer world. Living in a place with scarce beer culture, being a homebrewer and my passion for education, eventually got me to open a beer school in 2017, where today we train beer professionals around Mexico and Latin America. (@beerschoolmx) Beer matters to me because it’s the perfect blend of ingredients provided by the earth and the passion of the human hand, to create a beverage that has been making people happy for over 10,000 years. That’s just amazing.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
Judging beer professionally is one of the things in life I enjoy the most, and the World Beer Cup is the biggest competition in the planet. Being a part of such a global and amazing panel of brewers, judges and beer professionals is of course a great learning opportunity, but most importantly a great source of lifetime beer friends from many different countries.
