Jessica MI
Judges

Jessica MI

Mexico City, Mexico

How did you get into the beer industry? Why does beer matter to you?

My mind was blown when I tried my first craft beer back in 2007. Since then, I couldn’t stop searching for those “different” beers. I became more and more involved until I ended up taking a course to become a beer sommelier, started homebrewing, and eventually became a beer judge. I attended various workshops, training sessions, and did plenty of studying. I launched my own brand in 2014, and now beer has become a very important part of my life—it has been my companion for many years. Beer is such a versatile drink that brings people together. It’s a whole universe of options, and there’s a beer style for everyone!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I enjoy promoting beer culture and helping the industry grow and develop. I believe that through beer competitions, we can help the industry improve. Recognizing breweries that are doing a wonderful job is a great way to encourage them to keep up the good work! I also wanted to be part of the panel of judges for the "Olympics of Beer" because participating in such a huge and important event is both challenging and something I truly enjoy!