World Class Judges

Noel Sanchez

Stuttgart, Germany

How did you get into the beer industry? Why does beer matter to you?

I’ve been a beer enthusiast since an early age, mainly because of the close relationship between beer and heavy metal. It has always been my favorite beverage during fun times. Beer and music can bring people together in a curiously special bond. I greatly enjoy being an agent who promotes this wonderful human connection—and making a living from it.

In the mid-2000s, my interest in understanding beer more deeply was sparked when some relatives invited me to brew beer at home. A few years later, while working as a creative director, I participated in a brainstorming session to create the brand for the first microbrewery in Panama. Seeing the boom that craft beers were experiencing, I saw an opportunity to quit advertising and dedicate myself fully to the beer industry.

In 2014, I began my journey as a beer professional, studying and formally training with various organizations. Since then, I have managed to stand out in different fields as an entrepreneur, consultant, and educator. I also became a beer judge at competitions held in more than 20 countries, building a large network of colleagues and opportunities across the globe.

Today, I’m the regional sales director for BrauKon in Germany.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

For me, having the opportunity to participate as a judge in the largest and most important beer competition in the world, next to internationally respected professionals, is an honor, a privilege, and a great reward for dedication.

Ignacio Curto

Buenos Aires, Argentina

How did you get into the beer industry? Why does beer matter to you?

I started homebrewing in 2006 and in 2013, with some friends, started a commercial project so we could drink the beers we wanted. I left my aeronautical engineering job in R&D to work and live from beer (or at least try to, hehe).

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It’s a great pleasure to judge beers, share experiences and knowledge with people from all over the world. Each time I travel thanks to beer I feel rewarded in many ways—friendship, pleasure, new ideas, knowledge. The World Beer Cup is probably the biggest opportunity to experience all this.

Shane McNamara

How did you get into the beer industry? Why does beer matter to you?

My journey into the beer industry began with homebrewing in Brisbane, Australia, over a decade ago. This led me to undertake a course in brewing science at Ballarat University, and eventually complete a master’s in brewing science at Nottingham University. My passion for beer and brewing education has driven my career path, leading me to also become the first Australian Master Cicerone. This journey from homebrewing to professional brewing, has taken me all over the world and eventually to my current role as global director for beer passion and beyond-beer innovation at AB InBev.

Beer matters to me because it represents a perfect blend of art and science. It’s a product that brings people together, fostering a sense of community and shared experiences. Through my education and career, I’ve come to appreciate the intricacies of brewing and the cultural significance of beer. It’s not just a beverage; it’s a way to connect with history, traditions, and people from around the world. The continuous evolution and innovation within the beer industry keep it exciting and inspiring for me.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup allows me to contribute to the global beer community by recognizing and celebrating excellence in brewing. It’s an opportunity to support the industry by providing valuable feedback to brewers, helping them improve and innovate. Judging also keeps my sensory skills sharp and broadens my understanding of different beer styles and brewing techniques. It’s a privilege to be part of such a prestigious event and to witness firsthand the diversity and creativity that brewers bring to the table.

Being involved in World Beer Cup is an honor and a responsibility. It means being part of a global community dedicated to the highest standards of brewing excellence. It’s a chance to taste and evaluate beers from around the world, learning from each one and contributing to the continuous improvement of the industry. For me, it’s not just about awarding medals; it’s about celebrating the passion, craftsmanship, and innovation that go into every beer.

Gad Deviri

Tel Aviv, Israel

How did you get into the beer industry? Why does beer matter to you?

It all started for me with homebrewing, which fed my soul. I started to import brewing supplies to the very young and small Israeli craft and homebrew market. I enrolled in courses at the Siebel Institute in Chicago and started teaching homebrewing and beer sensory.

Beer is a very interesting drink. It can be very ‘down to earth’ or a very complicated drink. It has so many shapes and shades. It’s never boring.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging in the prestigious competition in the word is a milestone in my professional life. It is an honor to be part of the team. Judging at this International competition gives me a broad perspective of the world of beer styles and tastes and is a rare opportunity to meet others from the industry.

Francisco Montanaro

How did you get into the beer industry? Why does beer matter to you?

Working as a flight attendant for an airline, I managed to travel around the world and try local beers in over 60 countries! During my last years flying, things got serious, as a good friend of mine started homebrewing in his apartment and I used to assist during the brewing sessions (mainly with the BBQ). During that time we used to buy a lot of different beers without really knowing much about what to expect in each bottle/can. It was a fun way to start learning about beers. After a couple of years, things got serious and I’ve working in the beer industry for the past 10 years now. Beer is my day-to-day passion — couldn’t even imagine my life without it!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup because it’s an incredible way to learn with the best beer judges from all over the planet. It’s a really fun and delightful experience, such a privilege to be part of it, as well a lot of responsibility.

It’s a great way of connecting with people from all sides of the beer community, to recognize the creativity, talent and technical merits of all producers behind every single glass of beer we’re tasting.

William Simmons

Kent, United Kingdom

How did you get into the beer industry? Why does beer matter to you?

I have over 30 years of experience in the brewing industry and have worked with regional brewers including Samuel Smith, Batemans, Ruddles, Caledonian, and Fullers. This was mainly on the commercial side, but with good access to the production side, too.

Ten years ago I decided to set up my own consultancy to use my expertise in off-trade, free trade, national accounts, and export to support the growing craft brewery industry. Passionate about this marketplace, I have worked closely with breweries such as Beavertown, Wimbledon, Old Dairy, and Westerham, as well as supporting a mobile canning operation with routes to market.

I have ten years of judging experience after being mentored by Derek Prentice and John Keeling. I also judge food at the Quality Food Awards and World Steak Challenge. Beer matters because it’s part of everyday life, and the pub is integral to this in the UK. My passion is and always will be great cask beer. It’s the food of life itself and should never be taken for granted. I love talking over a pint about beer to my dear friends and colleagues across the globe.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup because it’s the most prestigious competition on the planet. The sheer quality and quantity of the entries is mind-boggling. Getting together with likeminded people from many different countries and sharing views and knowledge is essential for one’s education. The beer community is very diverse and the people are all knowledgeable and friendly, and willing to share their knowledge. It also makes me very proud that I am considered to be one of those chosen few to participate.

Diego Setti

Florida, United States

How did you get into the beer industry? Why does beer matter to you?

I started homebrwing in 2010 in Buenos Aires, and became a Beer Judge Certification Program judge in 2012. Between 2012 and 2017, I gave many talks and trainings for the Asociación Civil Somos Cerveceros, which is the Argentine equivalent of the American Homebrewers Association.

In 2016, after a 6 months stay in Germany, I started doing some beer styles consultancies. In 2017, I quit my IT job to focus 100% on beer. I started a beer education institute called Zeta Atelier de Cervezas, offering a wide range of trainings and courses for beer enthusiasts and professionals. During that time I also became a Certified Cicerone and a Doemens Academie Biersommelier.

All that called the attention of many investors and entrepreneurs, so I accepted an offer to join the team of Prison Pals Brewing Company at the end of 2019 and I moved to Florida in 2020 to start that project, where I designed the layout and all the technical specs of the brewery. Now I’m working as brewmaster.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is one of the most prestigious beer competitions around the world and for sure is the biggest of all of them. It takes a lot of effort to become a part of the tasting panel: I applied for the first time in 2017 for the 2018 edition and for different reasons I’ve been able to have the honor of judging here for the first time in 2023. It’s a unique experience, where you taste world-class beers with a top notch tasting panel from every corner of the world.

Dr. Amanda Reitenbach

Santa Catarina, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my journey in the beer industry from a scientific perspective, initially focused on producing scientific knowledge. Over time, my path shifted towards science, technology, and education, particularly within the realm of sensory sciences. For me, beer signifies the opportunity to share and apply evidence-based knowledge, contributing to the evolution and transformation of both society and the beer culture.

The beer industry, with its complexity and diversity, offers an intriguing platform for exploration, innovation, and the pursuit of excellence. It serves as a fusion point where science meets craftsmanship, tradition merges with innovation, and artistry blends with precision. Beer holds significance because it transcends being a mere beverage; it embodies a rich tapestry of history, culture, and craftsmanship.

Beer matters to me because it represents a dynamic world where science and culture converge to shape a constantly evolving and vibrant landscape. Through my involvement in the beer industry, I’ve witnessed the power of knowledge in enhancing beer quality, enriching consumer experiences, and fostering a passionate community. It’s not just a drink; it’s a catalyst for learning, sharing, and forging meaningful connections.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup holds significant value for me on multiple fronts. Firstly, it’s an invaluable platform for honing and refreshing my sensory skills. Assessing a diverse range of beers challenges my palate, allowing me to stay at the forefront of sensory evaluation. It’s a continuous learning process that keeps me sharp and informed about global brewing trends.

Secondly, participating in the World Beer Cup is an extraordinary opportunity for international networking. It’s a chance to reunite with fellow professionals, forge new connections, and engage in cultural exchanges. The camaraderie among judges and the sharing of insights are priceless aspects of this experience.

Moreover, judging at the World Beer Cup offers a unique window into the global beer landscape. It’s fascinating to witness the evolution of the beer market across different countries and continents. It provides valuable insights into emerging styles, innovative techniques, and the ever-changing consumer preferences worldwide.

Judging at the World Beer Cup is not just an assessment of beers; it’s an immersive journey of sensory exploration, professional camaraderie, and global beer discovery. It keeps me passionate, informed, and deeply connected to the vibrant world of brewing.

Sebastian Carrillo Miño

Ciudad Autónoma de Buenos Aires, Argentina

How did you get into the beer industry? Why does beer matter to you?

Since I can remember, beer has always been a mystery for me. I wondered why it had that golden color, why it was so bright and bitter, how it was made. It has always been and continues to be my desire to know how to make the best beer in the world.

I grew up thinking and wanting to know the ways to make it. I started studying chemistry, homebrewing, and working in breweries to be able to make my dream come true. Beer is life for me.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

What could be better than tasting and rewarding the best beers on the planet and learning from the best judges? It is just a unique and unrepeatable experience.

Andres Quiros

San Jose, Costa Rica

How did you get into the beer industry? Why does beer matter to you?

After a long wait, I got to brew my first homebrew batch with friends in China, where I had some incredible beer mentors from Germany and the U.S. That later became an income, we would sell beers with our homebrew club at festivals, and later with our own homebrewery, I later got hired at a Chinese brewpub, which was my first pro job. Experimentation has always been my favorite thing about beer, luckily, when I started brewing professionally the breweries where always open for my experiments, which made me grow as a brewer. I later founded my brewery Experimento Cervecero in Costa Rica, which is now evolving from a small industrial brewery to a largely self-sustainable farmstead brewery.

Beer is about community and that has always inspired me, most times when you meet a brewer you kind of get a new friend, who knows what you’ve been through; and more often than not, the collaboration spirit is on. Sharing a passion and sharing a beer is always a great feeling.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It has been a dream come true to judge at the WBC, I would dare say the pinnacle of a judging career. I judge to learn and share knowledge and the WBC is a great avenue for this. The diversity of beer, both in style and origin is incredible, and tasting beer from all over the world is always very rewarding and exciting. The judging panel is the top of the industry worldwide, so meeting the people and sharing stories was a definite treat. Judging at the world beer cup was a clear goal when I started brewing and later on judging, and getting to do it was a great feeling.

Ken Smith

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I sold wine for 10 years before joining the Boston Beer Company in 1995. I was looking for a change and the beer industry was becoming (and has continued to become) more interesting. My early days were spent in sales, transitioning to sales training in the early 2000s. I currently teach classes on everything beer and that environment continues to evolve. I believe that beer and its history, culture, and science will continue, as it has for millennia, to be a part of humanity way into the future.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Meeting others of like mind from around the world and being able to taste the best brewers have to offer is a thrilling experience. Friends are made and new beer styles are experienced! How cool is that?

Silvia De Tomas Ayllon

Lima, Peru

How did you get into the beer industry? Why does beer matter to you?

I am part of the second generation of a brewing family in Peru that started in 2003. My parents taught me the art of making beer when I was 9 years old, studying and learning from it. This is how I fell in love with that passion, with its community, and everything that revolves around it. Over the years I have founded projects such as the Latin American Craft Beer Cup, Peruvian Beer Cup, Brewmart school, Brewpub Cebichela and my Two Broders Brewery. I also became a beer judge in 2014, participating in multiple competitions in Latin America. Beer matters to me, because it is part of the story of my family, of my life and it has taught me a lot over the years. I feel respect, admiration and I work hard to share with others how important it is, that they learn to value it, but above all to understand it.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I always dreamed of being part of the World Beer Cup, ever since I was young I always admired everyone who was part of it, and the experience one must have to be chosen for this great competition. I always followed in detail each event organized by the Brewers Association, learning from it and using it as a reference for the Peruvian market.

I judge beers in this competition, because it brings together the best beers and breweries in the world into one place. The level of analysis and professionalism that exists in each tasting session is incredible. Since beers are of a high level, it allows you to have different points of view and understanding about the every beer. You get to meet judges from all over the world! This is a very reason important reason for me to be part of it, get to know different cultures, exchange ideas, they make me personally a better person every day.

I am very happy to be part of this great competition that marks important milestones in the history of beer worldwide.