World Class Judges

George Reisch

Missouri, United States

How did you get into the beer industry? Why does beer matter to you?

I am a fourth-generation brewmaster in the Reisch family, which owned and operated the Reisch Brewery in Springfield, Illinois, for 117 years, from 1849 to 1966. My dad was the last Reisch brewmaster at the Reisch Brewery. After retiring from a 37-year brewing career, I started Reisch Charities, Inc., a 501(c)(3) organization, in 2018 and brewed the first Reisch Beer in 53 years, with all profits going to our charity. We tapped the first keg at my dad’s 100th birthday party, and he was so happy!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup has the best judge panel made up of fabulous human beings with spectacular tasting ability. The best beers plus the best judges leads to a pure beer experience. A beer retreat! I am so humbled to be included as a judge!

Sebastian Hohentanner

Tokyo, Japan

How did you get into the beer industry? Why does beer matter to you?

I was born and raised in Munich, Germany, so good beer was always a given for me—available almost anytime, anywhere, especially in our beautiful beer gardens. However, while studying in Japan, I learned that this wasn’t the case everywhere. Searching for a good Bavarian-style hefeweizen in Japan started my journey into the world of craft beer. It led to a career in the Japanese beverage industry, supplying breweries with brewing equipment, ingredients, and education to create some of the best beers we have in Japan today.

In my daily work, I am truly grateful for the opportunity to connect the brewing culture of my birthplace with the brewing culture of the place I choose to live. Nothing brings people together like beer!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is the most prestigious and well-established beer competition—a model for beer competitions worldwide. Therefore, it’s an honor and a privilege to judge at the World Beer Cup. Judging beers with industry veterans and colleagues from around the globe in such a well-organized, professional setting creates a unique opportunity to continuously learn about beer and sharpen sensory skills. I especially appreciate the discussions with fellow judges during and after the competition. Everyone’s openness to share knowledge and experience, help one another, and enjoy beer in a friendly and collegial atmosphere is amazing. I hope to participate in and contribute to the World Beer Cup for many years to come.

Gad Deviri

Tel Aviv, Israel

How did you get into the beer industry? Why does beer matter to you?

It all started for me with homebrewing, which fed my soul. I started to import brewing supplies to the very young and small Israeli craft and homebrew market. I enrolled in courses at the Siebel Institute in Chicago and started teaching homebrewing and beer sensory.

Beer is a very interesting drink. It can be very ‘down to earth’ or a very complicated drink. It has so many shapes and shades. It’s never boring.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging in the prestigious competition in the word is a milestone in my professional life. It is an honor to be part of the team. Judging at this International competition gives me a broad perspective of the world of beer styles and tastes and is a rare opportunity to meet others from the industry.

Steve Gonzalez

Californa, United States

How did you get into the beer industry? Why does beer matter to you?

I’m a decent scientist with a deep love of history and my family has a culinary background, from French to Mexican cuisine. I took a break from studying in college to homebrew with some friends and saw all of those things in beer: science, heritage, anthropology, food presentation, and preparation. A natural fit, and a perfect way to step away from physics and organic chemistry for a few hours.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It keeps me current, I get to taste things I have never tried before with no preconceptions, no biases. All of that makes me a better brewer!

Fal Allen

California, United States

How did you get into the beer industry? Why does beer matter to you?

I started as a homebrewer in 1985. I was working at a waterfront bar in Seattle and one day, while I was checking in a couple of cases of Redhook, I had an epiphany: I thought, “Wait a minute, someone gets paid to make Red Hook beer. Maybe I could get paid to make Redhook beer!” So I started visiting the Redhook brewery in the Fremont district and sharing my homebrew with the brewer. I would stop in a couple of times a week and ask him to try the beers with me. Finally, he hired me with the provision that I not bring him any more of my homebrew. For a few years I worked at the brewery during the days and tended bar at night. Rick the brewer was kind to me and rotated me through most of the positions in the brewery. I learned a lot about beer. In 1989, I got a job as a full time brewer at Pike Place Brewery. Then, in 1999, I moved to Anderson Valley Brewing in California, where I am today.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge the World Beer Cup for a couple of reasons. One, for the opportunity to judge with other people that have a different take on beer than I do. To learn and discuss beer and brewing with these folks and make new friends and partnerships in the brewing world. Second, I like to keep up to date on what is going on in the wide wide world of beer. Being selected to judge the most prestigious beer competition in the world is a great honor. I feel very lucky to be in such esteemed company of great brewers and beer industry people.

Matthew Peetz

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I started homebrewing in grad school while studying cellular repair using yeast as a model organism. My grad advisor was in charge of the Rocky Mountain Microbrewing Symposium and I was able to meet industry experts while volunteering at the event. I continued to work with yeast as a research professional at University of Colorado Denver before moving to the Brewing Science Institute. I used my expertise with propagating yeast to work in the biofuel industry before founding Inland Island with a co-worker. I have spent the last five years building my own business, Propagate Lab, which provides yeast for the brewing, distilling, and cider industries.

Beer is meant for enjoyment. It can transport you to anywhere in the world as you taste thousands of years of human experience and history. With hundreds of yeast, hop, grain, and other ingredient varieties, almost any flavor, texture, and color of beer can be produced for your enjoyment. You can pick apart the flavor, color, mouthfeel, and aroma. Or you can just slam down crushable lagers. That is what is so great about beer!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Beer is a wonderful combination of culture, history, art and science. Brewers work tirelessly to create something that the public can enjoy. Those that are masters of their craft should be recognized at the highest level, which is winning a World Beer Cup award. The brewers are serious about what they do and should be judged by knowledgeable and professional judges. I have 10 years of industry experience, lead sensory training programs at a local University, and have traveled extensively in Europe. I believe that I am well trained and passionate enough to make sure that every beer sample is being judged as it should be.

Amaey Mundkur

Connecticut, United States

How did you get into the beer industry? Why does beer matter to you?

I fell backwards into beer. I ran out of money while living in Australia and starting home brewing so I could continue to enjoy beer as a 21-year-old. I made a lot of bad alcoholic ginger beer before I learned to brew proper beer. People started buying my homebrew that I made out of my dorm room on the 11th floor of Howitt Hall at Monash University.

After I graduated, I didn’t want to move to Christmas Island in the South Pacific to study predatory ants that feasted on the migrating red crabs.So I picked beer.

Beer matters because it is art and love. It is an expression that is worthy of sharing. It matters to me because it engages with the very core of me, the scientist, the pedant, and the creative. Beer is about community — and as an immigrant from India (and the only Indian World Beer Cup beer judge — yes, out of almost two billion humans) who loves personal expression, it is where I belong.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge beer for a couple of reasons. It’s extremely important to positively impact beer quality. I have been in this industry for almost twenty years and have made beer on four continents. In that time, beer has grown, changed, and become what it is today. It is important to give positive feedback to all those brewers who aspire to be great, and I hope I can be part of that journey.

Judging at the World Beer Cup literally means the world to me. It is an affirmation of my achievements in the industry, as recognized by my peers who have kindly allowed me to judge with them, and to be part of an esteemed group of people that I can learn from. Hoarding information is selfish, while sharing it is selfless. And I hope to learn more.

What else would you like the world to know?

Besides beer, I love all the time I can spend with my wife and dog. I like hitting a little white ball around a large field (golf) and into a tiny hole. I love cooking and my family!

Geoff Deman

Kansas, United States

How did you get into the beer industry? Why does beer matter to you?

My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.

I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.

I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.

Craig Thomas

California, United States

How did you get into the beer industry? Why does beer matter to you?

My first brewing job was meant to be a stepping stone into distilling. However, as I pursued my master’s in brewing and distilling at Heriot-Watt University, I began appreciating beer more and more. To me, it felt like a more experimental, exciting, and forward-thinking craft. The diversity of ingredients, techniques, and historical traditions delivered a broader, more compelling story of flavor and experience than distilled spirits did. There is so much to learn, and each moment of learning is aided or reinforced by sensory experiences that have created very impactful memories for me.

Since graduating in 2014, I’ve done my best to shape my career path by putting myself in situations where I can absorb knowledge from people with different types of expertise. I’ve had the privilege of traveling the world tasting beer while working with Bill Simpson and AROXA. I’ve brewed with some of the best at Firestone Walker Brewing Company, tested my practical and theoretical sensory knowledge as part of the ASBC Sensory Subcommittee, and explored beer dispense in order to earn Master Cicerone. Now, at Abstrax Hops, I’m reevaluating everything I thought I knew about beer. New frontiers never end!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

There is no other place where so many diverse, knowledgeable, and experienced people gather to taste and talk about beers and beer styles. What better spot to challenge preconceptions, discuss new techniques, and discover new trends? Furthermore, the competition brings in a plethora of world-class examples across so many styles. It is the only place where one can repeatedly experience technical precision and artistic expression in equal measure—sometimes at the same time. Competitions like the World Beer Cup are outlets where a brewer’s intent can be fully grasped and appreciated, as these beers are labors of love, often produced fresh and free from the constraints of distributor deals, consumer preferences, cost-of-goods quandaries, and dispense dilemmas.

Dr. Amanda Reitenbach

Santa Catarina, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my journey in the beer industry from a scientific perspective, initially focused on producing scientific knowledge. Over time, my path shifted towards science, technology, and education, particularly within the realm of sensory sciences. For me, beer signifies the opportunity to share and apply evidence-based knowledge, contributing to the evolution and transformation of both society and the beer culture.

The beer industry, with its complexity and diversity, offers an intriguing platform for exploration, innovation, and the pursuit of excellence. It serves as a fusion point where science meets craftsmanship, tradition merges with innovation, and artistry blends with precision. Beer holds significance because it transcends being a mere beverage; it embodies a rich tapestry of history, culture, and craftsmanship.

Beer matters to me because it represents a dynamic world where science and culture converge to shape a constantly evolving and vibrant landscape. Through my involvement in the beer industry, I’ve witnessed the power of knowledge in enhancing beer quality, enriching consumer experiences, and fostering a passionate community. It’s not just a drink; it’s a catalyst for learning, sharing, and forging meaningful connections.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup holds significant value for me on multiple fronts. Firstly, it’s an invaluable platform for honing and refreshing my sensory skills. Assessing a diverse range of beers challenges my palate, allowing me to stay at the forefront of sensory evaluation. It’s a continuous learning process that keeps me sharp and informed about global brewing trends.

Secondly, participating in the World Beer Cup is an extraordinary opportunity for international networking. It’s a chance to reunite with fellow professionals, forge new connections, and engage in cultural exchanges. The camaraderie among judges and the sharing of insights are priceless aspects of this experience.

Moreover, judging at the World Beer Cup offers a unique window into the global beer landscape. It’s fascinating to witness the evolution of the beer market across different countries and continents. It provides valuable insights into emerging styles, innovative techniques, and the ever-changing consumer preferences worldwide.

Judging at the World Beer Cup is not just an assessment of beers; it’s an immersive journey of sensory exploration, professional camaraderie, and global beer discovery. It keeps me passionate, informed, and deeply connected to the vibrant world of brewing.

Matt Reich

Virginia, United States

How did you get into the beer industry? Why does beer matter to you?

I began homebrewing in the early 1990s, learning under the tutelage of “The Complete Joy of Homebrewing” by Charlie Papazian. After several years and an ever-growing home brewery, I decided to take the plunge into the world of professional brewing. I went to Germany, where I trained under a Bavarian brewmaster for the better part of a year. Upon my return to the U.S., I signed on as head brewer of a regional craft brewery for nearly a decade. I’ve since transitioned to a support role for a large macrobrewery and have been in that position for 15 years.

Throughout all my experiences in the brewing industry, one constant has remained: the camaraderie and unity among everyone. Beer is the common bond that has held us—and all of civilization—together throughout history, and I feel honored to be part of this community.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

As one would expect, this level of respect and support is deeply embedded in the World Beer Cup judging community. Each year, we are exposed to new beers, experiences, and innovative ideas from diverse brewers who are constantly raising the bar for beer quality and styles. I’m proud to contribute to our family of beer advocates and brewers.

Rick Kempen

Noord Holland, Netherlands

How did you get into the beer industry? Why does beer matter to you?

For well over thirty years, my life has been all about beer. Flunking out of university because of my side job as a waiter in De Pilsener Club turned out to be one of the best things to happen to me. In 1998, I joined Bier&cO, one of Europe’s leading beer import and distribution companies, dedicated to bringing craft beer from all over the globe to the people.

Having held various positions within Bier&cO, I eventually shaped its export department by representing a handful of American craft breweries. Together with a handful of others we pioneered the European market which helped start a European ‘beer revolution.’

Today, I am beer ambassador at Bier&cO, traveling around the globe, promoting and educating about a portfolio of special, exciting, and one-of-a-kind craft beers. I am a certified beer sommelier (Doemens Diplom-Biersommelier) and co-founded Dutch Beer Week as well as the Dutch Beer Challenge, a competition for Dutch beers. I like to see myself as a professional beer connoisseur who has had the pleasure of making a hobby out of his work. Beer, consequently, means everything to me!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at World Beer Cup means you get to learn from fellow judges from all over the world, all bringing their specific expertise. Talking with your peers is a rare opportunity to better yourself in beer. Also, it gives you the opportunity to taste beers from breweries who take their business and craftmanship seriously. They dare to have their beers evaluated by professionals, using their feedback to improve their creations. Contributing to that, and doing that by tasting some of the best beers in the world without knowing what they are, is a huge honor, privilege, and pleasure.

What else would you like the world to know?

Participating as a brewery, you not only compete for awards, but you get valuable feedback from a professional and skilled group of tasters. Do it!