Markus Betz

Wien, Austria

Wie sind Sie in die Bierbranche gekommen? Warum ist Bier für Sie wichtig?

My love of beer led me into my profession 20 years ago! I enjoy my work every day because beer is the best drink in the world! Beer is so complex and brings people together.

Warum richten Sie beim World Beer Cup? Was bedeutet das Richten beim World Beer Cup für Sie?

Because the World Beer Cup is the Olympic Games of brewing! It is by far the best beer competition, incredibly well organized, and all the tasters are full professionals and fully committed!

The nice thing is that you always meet new people and you can have a great chat with them! I can only recommend every brewery to send their beers to the World Beer Cup.

Noel Sanchez

Stuttgart, Germany

Wie sind Sie in die Bierbranche gekommen? Warum ist Bier für Sie wichtig?

I’ve been a beer enthusiast since an early age, mainly because of the close relationship between beer and heavy metal. It has always been my favorite beverage during fun times. Beer and music can bring people together in a curiously special bond. I greatly enjoy being an agent who promotes this wonderful human connection—and making a living from it.

In the mid-2000s, my interest in understanding beer more deeply was sparked when some relatives invited me to brew beer at home. A few years later, while working as a creative director, I participated in a brainstorming session to create the brand for the first microbrewery in Panama. Seeing the boom that craft beers were experiencing, I saw an opportunity to quit advertising and dedicate myself fully to the beer industry.

In 2014, I began my journey as a beer professional, studying and formally training with various organizations. Since then, I have managed to stand out in different fields as an entrepreneur, consultant, and educator. I also became a beer judge at competitions held in more than 20 countries, building a large network of colleagues and opportunities across the globe.

Today, I’m the regional sales director for BrauKon in Germany.

Warum richten Sie beim World Beer Cup? Was bedeutet das Richten beim World Beer Cup für Sie?

For me, having the opportunity to participate as a judge in the largest and most important beer competition in the world, next to internationally respected professionals, is an honor, a privilege, and a great reward for dedication.

Gad Deviri

Tel Aviv, Israel

Wie sind Sie in die Bierbranche gekommen? Warum ist Bier für Sie wichtig?

Alles begann für mich mit dem Heimbrauen, das meine Seele nährte. Ich begann, Brauereibedarf für den sehr jungen und kleinen israelischen Markt für handwerkliches Brauen und Heimbrauen zu importieren. Ich schrieb mich für Kurse am Siebel Institute in Chicago ein und begann, Heimbrauen und Biersensorik zu unterrichten.

Bier ist ein sehr interessantes Getränk. Es kann sehr "bodenständig" oder ein sehr kompliziertes Getränk sein. Es hat so viele Formen und Schattierungen. Es ist nie langweilig.

Warum richten Sie beim World Beer Cup? Was bedeutet das Richten beim World Beer Cup für Sie?

Die Teilnahme an diesem renommierten Wettbewerb ist ein Meilenstein in meinem Berufsleben. Es ist eine Ehre, Teil des Teams zu sein. Die Teilnahme an diesem internationalen Wettbewerb gibt mir einen umfassenden Einblick in die Welt der Bierstile und -geschmäcker und ist eine seltene Gelegenheit, andere aus der Branche zu treffen.

Marek Kaminski

Wie sind Sie in die Bierbranche gekommen? Warum ist Bier für Sie wichtig?

I have been working in the beer industry since early 2014, and later that year I co-founded a Polish craft beer brand, Browar Kingpin, where I have also served as brewmaster since 2018. I am a well-traveled international beer, cider, and mead judge with experience at the World Beer Cup, European Beer Star, Brussels Beer Challenge, Birra dell’Anno, International Beer Cup Japan, Concurso Brasileiro de Cervejas, and many other competitions. I have been the co-founder and president of the Polish Craft Brewers Association since 2018, and I also serve as an organizer, proctor, and grader for BJCP Beer, Cider, and Mead Judge certifications. Additionally, I am the BJCP EMEA Regional Director, a WSET Certified Educator for Award in Beer qualifications, a contributor to periodicals, and I run beer education classes and regular tasting events.

To me, beer embodies a rich blend of history, craftsmanship, and creativity. It’s a medium for exploring flavors, places, and stories, fostering communities, and celebrating cultural traditions. The art and science of brewing continually inspire me, offering endless opportunities for personal development and enjoyment.

Warum richten Sie beim World Beer Cup? Was bedeutet das Richten beim World Beer Cup für Sie?

I judge at the World Beer Cup because it is the largest and one of the most prestigious beer competitions in the world, where I get to meet many great beer professionals and taste some of the best beers in the world. It’s a great opportunity for me to both contribute to the evaluation as well as make new friends and master my skills. To be a judge at the World Beer Cup is to be part of the judging elite and to have my competences in the field recognized.