Sylvia Kopp
Wie sind Sie in die Bierbranche gekommen? Warum ist Bier für Sie wichtig?
As an author, speaker, and teacher on beer culture, beer styles, beer tasting, and the sensory evaluation of hops, I have been a recognized advocate of genuine innovation for 20 years. I am convinced that true creativity, which arises from a connection with one’s core values, will always drive development—unlike fear-driven reactions to economic demands that lead to boredom and stagnation. I have been a trainer at the BarthHaas Hops Academy since 2019. I founded and directed the Berlin Beer Academy and worked for several years as an ambassador for American craft beer for the Brewers Association across Europe. Throughout my career, I have published numerous books and articles, and I recently co-founded Women4Beverages, a network for women in the industry, at BrauBeviale in Nuremberg. My latest project, a series of video interviews and text portraits, highlights female role models in the beverage industry.
Warum richten Sie beim World Beer Cup? Was bedeutet das Richten beim World Beer Cup für Sie?
Judging has been the key to my entry into the world of beer culture. I’m proud to be a long-term judge at both the World Beer Cup and European Beer Star, which I joined when they were the only two major competitions in Europe and America. It’s an honor to be invited back each time. Nowhere else have I learned as much about beer flavors, styles, and global beer cultures as I have at the judging tables of the World Beer Cup. I truly appreciate the discussions and exchanges with international brewers and fellow beer professionals. I always return home with fresh inspiration and new stories to publish in our magazines.
