Breweries can register now for the most coveted global beer competition of the year
Registration for the World Beer Cup® (WBC), the world’s premier beer competition, is now open from November 12 to December 13, 2024. Organized by the Brewers Association (BA)—the nonprofit trade association supporting small and independent American craft brewers—the World Beer Cup takes place alongside the Craft Brewers Conference® (CBC), the industry’s largest conference and trade show, and showcases the artistry and innovation of beer worldwide.
“The World Beer Cup has stood as a pillar of the global brewing community since 1996, bringing together the craft, dedication, and ingenuity that define the best beers worldwide,” said Chris Williams, competition director. “As we approach the 2025 competition, I’m eager for another year of remarkable submissions from breweries, and now cideries, from all over the world. This year’s event promises to be unforgettable—get ready to witness global brewing at its finest!”
The annual international competition continues to raise consumer awareness of diverse beer styles and flavor profiles while celebrating excellence in brewing worldwide. In 2024, the World Beer Cup saw 9,300 entries from 2,060 breweries representing 50 different nations.
In 2025, the competition will broaden to welcome cider submissions in six new categories. Amid a landscape of nearly 3,000 cider producers worldwide, the Brewers Association continues to demonstrate its dedication to keeping the competition in alignment with evolving consumer tastes and industry innovations.
Winners of the 2025 World Beer Cup will be announced on May 1, 2025, at The Indiana Convention Center in Indianapolis, in conjunction with the Brewers Association’s annual Craft Brewers Conference® & BrewExpo America®. A live stream of the World Beer Cup awards ceremony will also be available via the Brewing Network.
The World Beer Cup is made possible thanks to the generous support of its sponsors: Fermentis, First Key, Haas | BarthHaas, Jerney Ltd. Beverage Solutions, Rahr Malting Co., Sahm, and Siemens. Additional information about the event, registration, deadlines, and previous year’s winners can be found on WorldBeerCup.org.
