World Class Judges

Ai Tani

Osaka-shi Kitaku Oyodonaka, Japan

How did you get into the beer industry? Why does beer matter to you?

“Almost 30 years ago, small-scale brewing began in Japan. At that time, imported German and Belgian beers were occasionally available in Japan. Small-scale brewing had begun, but there were few high-quality beers and few good brewers. I decided that I would grow as a professional and spread the word about the existence of high-quality beer in Japan. This is why I entered this industry.

Twelve years ago, I decided just acting as a judge was not enough to advance quality standards, so I started running my own bottle shop and beer pub, selecting good quality beer, and providing it to consumers while maintaining quality. Since five years ago, I have also owned a brewery, and while deepening my awareness of beer, I also improve brewing, sipping and serving skills, and support the management of breweries and restaurants.

Beer has a long history and has recently evolved from technological developments and scientific advances. From the current situation, where Japanese historical food and liquor culture is evolving through beer, we believe that we can find an opportunity to build a new beer culture in Japan.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Being able to judge at the World Beer Cup, the world’s premier competition, is a source of pride. It is a good opportunity to measure my judging skills.

It was also a great experience how the judges are organized at the World Beer Cup. I believe it is the best competition in the world. The fact that many Japanese have won awards has become a guideline for quality improvement for Japanese brewers. It is also a great place where you can exchange information with beer judges from all over the world.

I was able to talk about my role as a judge and my thinking about evaluation at a high level. I would like to take it back to Japan and use it to educate beer judges and give advice on the growth of the market.

What else would you like the world to know?

If you ever come to Osaka, Japan, please visit our brewery, Craft Beer Base.

Maria Sol Cravello

Buenos Aires, Argentina

How did you get into the beer industry? Why does beer matter to you?

While studying at university, I worked in a microbiology lab. I was fascinated by microorganisms and wanted to learn more about them. After earning my degree in food science, I was determined to find a job that combined microorganisms and food. How bacteria and yeast transform flavors and aromas was—and still is—impressive to me. Fortunately, I discovered the fantastic world of beer.

My first job after graduation was as sensory lead at the largest brewery in Argentina. Today, 12 years later, I still dedicate my career to educating and spreading beer knowledge and appreciation at every opportunity.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup has been a dream of mine since I started my career. I remember attending Craft Brewers Conferences and WBC awards ceremonies, thinking, “Wow, will I ever be part of this huge event?” The day I received the invitation to judge in Las Vegas in 2024 was one of the best days of my beer career. I was so excited telling everyone about it that I almost forgot to reply to the email and nearly missed out on the competition!

The news was so big in my country that I was interviewed by the most important local newspapers about my experience as a judge representing Argentina. That’s how significant being a WBC judge is to me. 🙂

Lance Chavez

Idaho, United States

How did you get into the beer industry? Why does beer matter to you?

I got into the beer industry after I graduated college and decided that instead of pursuing a career with my degree I wanted to find a trade that I enjoyed. I was lucky that my friend Josh King who is the brewmaster at Sockeye Brewing needed some help and the job just fit me.

Beer matters to me because I take pride in my work and enjoy producing beers that can be enjoyed by a wide variety of beer lovers. Just like any craftsman who has high expectations for themselves, I hold my beers to a high standard which I believe ends up in a quality product that I am proud to put in a glass.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It is a privilege to be invited to participate in the World Beer Cup judging panel. I am both humbled and honored to be able to help seek out the best beers in the competition. It is also a privilege to be able to judge alongside the panel of beer experts that the Brewers Association assembles. My beer knowledge and appreciation for the many unique beer styles we are able to sample always grows after each judging experience.

What else would you like the world to know?

The people behind the scenes of the World Beer Cup deserve a huge amount of respect and credit. There are so many people who volunteer their time to help sort entries, steward tables for the judges, coordinate the competition, feed the crew, and so much more. Most of these people don’t get paid but donate their time all for the love of beer. Cheers to all of those unsung heroes.

Noel Sanchez

Stuttgart, Germany

How did you get into the beer industry? Why does beer matter to you?

I’ve been a beer enthusiast since an early age, mainly because of the close relationship between beer and heavy metal. It has always been my favorite beverage during fun times. Beer and music can bring people together in a curiously special bond. I greatly enjoy being an agent who promotes this wonderful human connection—and making a living from it.

In the mid-2000s, my interest in understanding beer more deeply was sparked when some relatives invited me to brew beer at home. A few years later, while working as a creative director, I participated in a brainstorming session to create the brand for the first microbrewery in Panama. Seeing the boom that craft beers were experiencing, I saw an opportunity to quit advertising and dedicate myself fully to the beer industry.

In 2014, I began my journey as a beer professional, studying and formally training with various organizations. Since then, I have managed to stand out in different fields as an entrepreneur, consultant, and educator. I also became a beer judge at competitions held in more than 20 countries, building a large network of colleagues and opportunities across the globe.

Today, I’m the regional sales director for BrauKon in Germany.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

For me, having the opportunity to participate as a judge in the largest and most important beer competition in the world, next to internationally respected professionals, is an honor, a privilege, and a great reward for dedication.

Geoff Deman

Kansas, United States

How did you get into the beer industry? Why does beer matter to you?

My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.

I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.

I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.

George Reisch

Missouri, United States

How did you get into the beer industry? Why does beer matter to you?

I am a fourth-generation brewmaster in the Reisch family, which owned and operated the Reisch Brewery in Springfield, Illinois, for 117 years, from 1849 to 1966. My dad was the last Reisch brewmaster at the Reisch Brewery. After retiring from a 37-year brewing career, I started Reisch Charities, Inc., a 501(c)(3) organization, in 2018 and brewed the first Reisch Beer in 53 years, with all profits going to our charity. We tapped the first keg at my dad’s 100th birthday party, and he was so happy!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup has the best judge panel made up of fabulous human beings with spectacular tasting ability. The best beers plus the best judges leads to a pure beer experience. A beer retreat! I am so humbled to be included as a judge!

Chris Flaskamp

Santiago, Chile

How did you get into the beer industry? Why does beer matter to you?

I started homebrewing in Chile in 2000 and launched my own craft brewery in Santiago, Tübinger, in 2007. I’ve been a certified BJCP beer judge since 2014 and have judged at the world’s most important beer competitions, such as the World Beer Cup, Great American Beer Festival, European Beer Star in Germany, Brussels Beer Challenge in Belgium, World Beer Awards in the U.K., Blumenau Beer Cup in Brazil, and others.

I’m a co-founder and the current executive director of Chile’s Independent Craft Brewers Association, ACI Chile, since 2019, which has over 150 members from all over Chile. We’ve been organizing the yearly Great Chile Beer Festival and its beer competition, Copa ACI. During the dark years of COVID-19, I made the most of the downtime to write a book about beer history, beer culture, and beer styles. I’m proud to say that it has been quite successful, with two sold-out editions since 2021.

Beer has been part of my life since my student days in Germany, and I feel that I learn more every year about this beautiful beverage. I love opening people’s minds to the wide variety of beers, and there is still much to be done in that regard in Latin America.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is like being at the global center of beer experts, and it is always a pleasure and a great honor to share time, stories, and pints with the most accomplished brewers and beer judges in the world. This experience enables me to continue learning and improving my knowledge of beer tasting, new trends, and beer style appreciation.

It is also important for me to represent our relatively small country and emerging craft beer market at a global event and to spread the word about the increasingly vibrant Chilean beer market.

Masafumi Morita

Nagano, Japan

How did you get into the beer industry? Why does beer matter to you?

It was 20 years ago when I had my first taste of English Pale Ale and was shocked. It was the moment I discovered the diversity and richness of flavors in beer. From there I went on to drink all kinds of Japanese craft beers and eventually had the opportunity to work for the brands I loved the most.

I think beer is a very important beverage because it is one tool for living a relaxed life, and it promotes community and connection.

Craft beer is also a great new form of industry. The spirit of working together to create a market, rather than each brewery competing for it, is the most important aspect of craft beer. It feels like it represents an improvement over capitalistic economic activity. That’s why I love working in this industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I love the craft beer industry and want to contribute my bit to it. The judging sessions give me tips on how to improve my brewing, and I get to have a great time with my judge friends from around the world — it’s an irreplaceable opportunity for me.

The World Beer Cup is attended by some of the best brewers, journalists, and consultants, and getting to know them and sharing new ideas and information is also a great experience. I feel very fortunate to have been a part of this effort for over 10 years. Without this experience, our beers would be of a lesser caliber today.

What else would you like the world to know?

Beer is just a beverage and has no power to heal injuries or illnesses. But we are born in really difficult times, with a lot of stress, and drinking a good craft beer is one oasis. I also feel that the craft beer industry is taking a more democratic, artistic, and organic approach to things. I am hopeful that it will gradually make the world a better place. I encourage you to seek out craft brewers in your area who have a great spirit. And if you can relate to them, please support them.

Steve Gonzalez

Californa, United States

How did you get into the beer industry? Why does beer matter to you?

I’m a decent scientist with a deep love of history and my family has a culinary background, from French to Mexican cuisine. I took a break from studying in college to homebrew with some friends and saw all of those things in beer: science, heritage, anthropology, food presentation, and preparation. A natural fit, and a perfect way to step away from physics and organic chemistry for a few hours.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It keeps me current, I get to taste things I have never tried before with no preconceptions, no biases. All of that makes me a better brewer!

Francesca Morbidelli

Florence, Italy

How did you get into the beer industry? Why does beer matter to you?

I love drinking good beer. I started about twenty years ago. I looked for beers that were unusual, I discovered the beers made by homebrewers, I go in touch with the very first Italian craft breweries. At that time, craft beer renaissance was yet to come! As the Italian craft beer movement was taking its first steps, I co-founded one of the first Italian associations for the promotion of beer culture, where I organized beer culture and tasting courses and wrote for newspapers and blogs. As a matter of fact, I was the first Italian female beer blogger: I’m the founder of the blog pintamedicea.com. Meeting Charlie Papazian in Florence many years ago (around 2010) and listening to Eric Wallace’s talk in Rimini a couple of years later, sparked my curiosity and passion for the history of American craft beer, a subject I now teach in our beer courses as educator. I’m always eager to collaborate with the Brewers Association. I translate their articles and host them on my blog. I wrote and translated countless articles about the American craft beer movement.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is such an important international competition, and being a judge there was a great honor and a great pleasure. I’ve been a beer judge for about fifteen years and the WBC was a crucial experience for me. I’m passionate about American craft beer. Whenever it’s possible I try to collaborate with the Brewers Association, so I was so excited too be invited at the WBC. I really enjoyed the international atmosphere I found in Colorado, the BA volunteers were fantastic, I was thrilled to meet judges from all over the world and to reunite with many friends. Being part of an international judging panel is always an enriching experience, especially in terms of connecting with other beer cultures.

Leigh Maberry Hostetler

Texas, United States

How did you get into the beer industry? Why does beer matter to you?

I entered the beer industry through an internship opportunity for QA and lab work. This was shortly after my first ever craft beer: a classic American pale ale, that completely blew me away with the complexity and delicious flavor craft beer could offer. As a microbiologist and anthropologist, my skill set seemed perfectly matched for the brewing industry. The love for the sensory sciences was a natural progression during my tenure in the industry because at the end of the day, beer is intended to taste cohesively good, which is something analytical data can’t always demonstrate. Beer has been a collaborative effort for millennia and I am excited by the contributions I can offer to encourage growth throughout the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup to expand my knowledge and palate for international classifications and flavors. I judge to meet fellow judges and learn from their wide range of occupations, experiences, and sensory backgrounds. The World Beer cup judging opportunity allows cultural divides and geo-political barriers to be loosened allowing for equal trade of beer enthusiasm and expertise. Bonus: Critically evaluating beer and diving deep into what four simple ingredients can provide and honoring our industry peers creativity is simply fun and rewarding!

What else would you like the world to know?

On average, 75% of the beers we taste throughout judging are good beers. Just because you don’t win an award doesn’t mean you aren’t making great beer. Keep up the good work brew crews and let’s craft beer thriving!

Wolfgang Lindell

Sor-Trondelag, Norway

How did you get into the beer industry? Why does beer matter to you?

Having German roots, it’s fair to say that we always celebrated the culture of beer! My main hangout in college was at a brewpub in the nineties and it really inspired me to see the brewer at work with the craft. I also became interested in how technology can obscure reality, to which I sought out disciplines that kept me grounded to the world around us. I interned at a Maltster, graduated in the natural sciences, and eventually continued to work in the industry and attended brew school, becoming a master brewer in 2006. Beer and brewing matter to me in that they’re both an art and a science, a direct connection to the natural world, to agricultural raw materials, to culture and history, and to people.

We all need daily sustenance with food and drink so it’s great to be a part of the communal human journey.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

After working 20 years in the industry, it’s great to be able to give something back. The community of beer is alive and strong, and we need to take care of our own and recognize and foster excellence. It’s also great to be with other inspired colleagues, which allows good discussion and illumination into the current state of affairs of our industry.