World Class Judges

Jesse Brown

Washington, United States

How did you get into the beer industry? Why does beer matter to you?

I was a bartender in Wyoming who wanted to understand more about the production of beer, whiskey, and all things drink. Around 2006, while studying at the University of Wyoming, my friends and I would drive down to Fort Collins for weekends to visit breweries. New Belgium had a big impact on my early craft beer journey. Fast forward to January 2009—one semester from graduating—the economy had collapsed.

I moved to Lander, Wyoming, to climb and bartend. I convinced the new head brewer at Lander Brewing Co. to give me a job washing kegs. I self-studied all the brewing books I could afford, soaking up as much knowledge as possible. Ten years later, I love making craft beer more than ever in the Seattle area.

Beer matters to me because what I create brings communities together. Anywhere in the world, beer serves as a social conduit. It always brings me joy to see people gathered in the taproom.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I deeply care about the sensory aspect of beer, and I judge at the World Beer Cup for many reasons. One reason is my love for the qualitative experience—everything that goes into judging a beer is shaped by personal history and knowledge of styles. I’m constantly challenged by other world-class judges and always return home inspired with new perspectives.

Judging at the World Beer Cup is an honor. It allows me to have deep conversations with some of the best brewers and judges in the world.

Jason Macias

Pennsylvania, United States

How did you get into the beer industry? Why does beer matter to you?

After graduating with my MBA in finance from Drexel University, I was conflicted. Should I accept just ‘any’ job where my education and skills would be rewarded with a salary, or should I build on my educational foundation with hands-on skills in a unique industry that I was interested in learning more about — which was brewing.

My interest in brewing began as a homebrewer and was fueled when I began working as a server at a brew pub while attending college which introduced me to brewing on a micro scale — larger than home brewing but smaller than ‘big beer.’ My first industry job was as an assistant brewer at an upstart brewery in the quiet suburban outskirts of Philly which was initially perplexing to my family until they heard me share stories of my first few weeks and they knew I found my passion.

Eventually my education caught up with me as I worked my way out of the brewery and into various sales roles, starting with beer then raw materials (hops, malt) and eventually printed and brite aluminum cans, where I happily work currently with the Zuckerman Honickman packaging team.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The process of judging beer allows me to tap into my sensory skills, which I was mostly unaware I possessed until a few years back when I became a Beer Judge Certification Program judge and exam administrator for my local homebrew club. Having been educated in marketing during my undergrad years, I was well aware of how branding, labels, and packaging can impact consumer demand and sales. To completely put that aside and focus only on the actual beer was fascinating!

Beer styles are historical stories of a time and place where they originated. They offer glimpses into that time when you worked with what the land offered and played the hand you were dealt. Brewers played their hand across the globe creating the dozens of beer styles with countless attributes and characteristics that we have today. This is in addition to the story your senses can tell you about a specific beer sample’s journey into your sample glass.

The World Beer Cup represents the pinnacle of judging opportunities for me and I’m so thankful and proud to be a part of this beer judging community and engage with such amazing and interesting people from around the world.

Walter König

Bavaria, Germany

How did you get into the beer industry? Why does beer matter to you?

I’ve never done anything other than beer and music! I grew up on a farm in a small village in Bavaria. There was a princely brewery in this village that was founded in 1598. Our neighbor was a brewer in this brewery and I often visited him in the brewhouse. I was fascinated by this craft and quickly became enthusiastic about the profession. At the age of 15, I began training as a brewer and maltster in this brewery. After several years of practical experience as a brewer, my career path took me to the Technical University of Munich, where I graduated as an engineer in brewing and beverage technology.

In Bavaria in particular, beer is closely associated with traditions, festivals, rituals and everyday life. There are many different beer styles for every occasion and every season. Due to my background in agriculture, I am primarily fascinated by the beer raw materials malting barley, wheat and of course hops and the conviction that a good beer needs nothing more than three ingredients, nature and the skill of the brewer.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I would like the German beer styles to be interpreted and judged at the jury tables in the way they have evolved from their tradition. I also enjoy exchanging ideas with judges from other countries and beer histories and discussing other beer styles and trends in the brewing industry.

Every brewer who submits a beer to the competition is entitled to transparent and honest feedback on their beer. It is therefore important to me that well-trained and focused judges give each beer the necessary attention. The World Beer Cup offers optimal conditions for this thanks to its organization and the online-based evaluation system. And despite the concentrated work, there is still enough freedom and many opportunities to get to know each other and have fun.

Sebastian Hohentanner

Tokyo, Japan

How did you get into the beer industry? Why does beer matter to you?

I was born and raised in Munich, Germany, so good beer was always a given for me—available almost anytime, anywhere, especially in our beautiful beer gardens. However, while studying in Japan, I learned that this wasn’t the case everywhere. Searching for a good Bavarian-style hefeweizen in Japan started my journey into the world of craft beer. It led to a career in the Japanese beverage industry, supplying breweries with brewing equipment, ingredients, and education to create some of the best beers we have in Japan today.

In my daily work, I am truly grateful for the opportunity to connect the brewing culture of my birthplace with the brewing culture of the place I choose to live. Nothing brings people together like beer!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

The World Beer Cup is the most prestigious and well-established beer competition—a model for beer competitions worldwide. Therefore, it’s an honor and a privilege to judge at the World Beer Cup. Judging beers with industry veterans and colleagues from around the globe in such a well-organized, professional setting creates a unique opportunity to continuously learn about beer and sharpen sensory skills. I especially appreciate the discussions with fellow judges during and after the competition. Everyone’s openness to share knowledge and experience, help one another, and enjoy beer in a friendly and collegial atmosphere is amazing. I hope to participate in and contribute to the World Beer Cup for many years to come.

Jessica MI

Mexico City, Mexico

How did you get into the beer industry? Why does beer matter to you?

My mind was blown when I tried my first craft beer back in 2007. Since then, I couldn’t stop searching for those “different” beers. I became more and more involved until I ended up taking a course to become a beer sommelier, started homebrewing, and eventually became a beer judge. I attended various workshops, training sessions, and did plenty of studying. I launched my own brand in 2014, and now beer has become a very important part of my life—it has been my companion for many years.

Beer is such a versatile drink that brings people together. It’s a whole universe of options, and there’s a beer style for everyone!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I enjoy promoting beer culture and helping the industry grow and develop. I believe that through beer competitions, we can help the industry improve. Recognizing breweries that are doing a wonderful job is a great way to encourage them to keep up the good work!

I also wanted to be part of the panel of judges for the “Olympics of Beer” because participating in such a huge and important event is both challenging and something I truly enjoy!

Markus Betz

Wien, Austria

How did you get into the beer industry? Why does beer matter to you?

My love of beer led me into my profession 20 years ago! I enjoy my work every day because beer is the best drink in the world! Beer is so complex and brings people together.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Because the World Beer Cup is the Olympic Games of brewing! It is by far the best beer competition, incredibly well organized, and all the tasters are full professionals and fully committed!

The nice thing is that you always meet new people and you can have a great chat with them! I can only recommend every brewery to send their beers to the World Beer Cup.

Lucy Corne

Cape Town, South Africa

How did you get into the beer industry? Why does beer matter to you?

I had been working as a freelance travel writer for several years when I moved to South Africa in 2010. I decided to diversify my writing portfolio, as travel is tricky and expensive in Africa. The craft beer scene was just about to take off, so I started writing a beer blog for a local travel magazine. The blog became a book, and later I was approached by a publisher looking for an editor for South Africa’s first beer magazine—a job I ended up doing for six years. Along the way, I took the BJCP exam (four times), passed the Certified and Advanced Cicerone exams, and spent a lot of time running beer appreciation courses for the industry and the general public.

I now run the African Beer Cup, Africa’s biggest beer competition, as well as South African National Beer Day, and am a partner in BeerEx Africa. I went from being a travel writer who occasionally wrote about beer to having beer pretty much take over my life—in the best possible way. It’s a wonderful, welcoming industry that I’m proud to be part of.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It is a matter of great prestige to judge in the World Beer Cup, and I’m honored to have been part of the judging team again in 2024—my second time judging in the competition. Judging alongside industry legends and experts is an endless source of knowledge, and it’s also a great networking opportunity.

Lana Svitankova

How did you get into the beer industry? Why does beer matter to you?

Beer is a love story in every sense. I fell down this rabbit hole on my honeymoon in Prague, over a glass of dark Czech lager, and I’ve continued my journey ever since. It started as a hobby, but it became a job, an educational vocation, and so much more. Like any relationship, there have been highs and lows, but the beer industry, the drink itself, and the people involved never cease to amaze me.

It’s more than just a set of flavors—it’s a collection of stories, emotions, memories, and experiences. That’s what makes it so exciting. Not all stories have a happy ending, but we’re here to change that and make the industry better.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a roller coaster of emotions. It’s a huge responsibility to do justice to an overwhelming number of beers. It’s an uplifting feeling to represent your country with pride. It’s an immense joy to meet and learn from the best peers in the beer world, having countless meaningful conversations. It’s a lot of fun, but everyone takes it very seriously. The amount of knowledge and experience in the room is outstanding.

Winning a medal at the WBC means going through rigorous assessment and reaching the podium with flying colors. It’s a reason for every winner to be proud and to celebrate their work and team effort.

Luc De Raedemaeker

Brussels, Belgium

How did you get into the beer industry? Why does beer matter to you?

‘Beer and life: If you have to eat and drink anyway, you might as well enjoy it.’ This is an important rule of life that I learned growing up in Brussels, where I developed an appreciation for the offerings from the Zenne valley, particularly the Geuze and Lambiek. I acquired my taste for beer as a student bartender and my expertise grew as I trained in Belgium and around the world. I am now a lecturer in zythology and chief editor of Bier Grand Cru. My first book, The Belgian Beer Book, has been hailed as the perfect guide to Belgian beer and beer culture. I am a regular speaker at food and beer festivals all over the world. I am also the co-founder and director of the Brussels Beer Challenge, a prestigious international beer competition.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is a chance to be part of a global celebration of beer, contribute to the industry’s growth and quality, and gain personal and professional enrichment through the experience. It holds a special place in my heart.

Marco Malaga

How did you get into the beer industry? Why does beer matter to you?

I was born and raised in Lima, Peru. At 15 years of age, a teacher at my high school asked all students what profession they wanted to pursue as grown ups. My answer was “I would like to brew beer.” My teacher replied in disbelief: “And what do you have to study to become a brewer?” My answer was, “I am not sure but I will find out and do it.” My main inspiration was realizing how beer and brewing was an inherent part of society since ancient times. I was later gripped by the science, engineering, and artistic sides of brewing. I started brewing at age 19, graduated as a food engineer at age 23 and have been brewing continuously for 32 years. Beer has allowed me to make a living, travel all over the world, and be part of the amazing world beer community.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is the utmost honor for a beer professional. Being able to taste the best beers in the world, side by side, and discuss them with some of the most knowledgeable beer professionals in the industry, is an absolute experience. Beer is continuously evolving and the WBC is certainly a place where you see that evolution. As a brewer it helps me understand where the industry is heading and how the boundaries of quality keep getting raised.

Lucía Carrillo

Mexico City, Mexico

How did you get into the beer industry? Why does beer matter to you?

I came to the brewing industry by accident. My path was much more focused on enology, but throughout my path through university I always found beer — I feel that beer chose me. I achieved a lot in a short time and I decided to embrace beer, understand it. Now I am passionate about everything about beer.

Beer is an ancient drink that still has a lot of potential to teach us. It is such a generous drink that you can add almost any ingredient to it and the result will always come back to you with something surprisingly delicious, unique, and refreshing. Let’s not forget the wonderful scientific world that we have behind this beautiful drink.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

For me, judging in this competition means being able to share my experiences and skills with all the judges, and in the same way, I hope to learn from the other judges to enrich the world’s brewing industry.

It’s a great achievement, being able to sit with the great judges. It motivates me to continue growing and being able to share all these experiences with the other Mexican judges who want to follow our path.

Chris Hotz

California, United States

How did you get into the beer industry? Why does beer matter to you?

I started as a homebrewer in 2004. I won a couple National Homebrew Competition medals and got more involved with my local homebrew club, QUAFF. In 2013, I enrolled in the brewing certificate program at the University of California San Diego (UCSD). The next year I was hired at Ballast Point Brewing as a quality analyst. I was promoted to R&D brewer at the Little Italy R&D facility. By 2019, I was teaching the finishing practices and raw materials courses for the UCSD brewing certificate program. I left Ballast Point in 2022 to become a quality manager at Societe Brewing.

Beer has been a big part of my life since I started homebrewing. I love the creativity and analytical side of brewing, as well as all the friends I have made in the industry.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Since becoming a Beer Judge Certification Program judge in 2014, I have really enjoyed the judging community and participating in local/national competitions. I have made friends in the community and learned a lot about the behind-the-scenes day-to-day of running a competition. Participating in judging competitions has made me a better taster and brewer.