World Class Judges

Geoff Deman

Kansas, United States

How did you get into the beer industry? Why does beer matter to you?

My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.

I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.

I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.

Mirella Amato

How did you get into the beer industry? Why does beer matter to you?

I have been working in the beer industry for over 15 years now. I was drawn to the industry because I wanted to raise awareness of, and appreciation for, my local craft beers. Beer is such a varied beverage and can be appreciated on many levels. There’s always more to learn about it and yet, as complex and multi-faceted as it is, it remains approachable.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I’m honored to have been judging at the World Beer Cup since 2010. For me, it’s a place to share my knowledge and passion. It’s a place to learn from my peers and continue to hone my palate. It’s a place to taste the latest interpretations of styles and spot emerging trends. It’s a community of like-minded people from all over the world that I look forward to reconnecting with every year to hear about what is going on in the world of beer internationally.

Dr. Amanda Reitenbach

Santa Catarina, Brazil

How did you get into the beer industry? Why does beer matter to you?

I began my journey in the beer industry from a scientific perspective, initially focused on producing scientific knowledge. Over time, my path shifted towards science, technology, and education, particularly within the realm of sensory sciences. For me, beer signifies the opportunity to share and apply evidence-based knowledge, contributing to the evolution and transformation of both society and the beer culture.

The beer industry, with its complexity and diversity, offers an intriguing platform for exploration, innovation, and the pursuit of excellence. It serves as a fusion point where science meets craftsmanship, tradition merges with innovation, and artistry blends with precision. Beer holds significance because it transcends being a mere beverage; it embodies a rich tapestry of history, culture, and craftsmanship.

Beer matters to me because it represents a dynamic world where science and culture converge to shape a constantly evolving and vibrant landscape. Through my involvement in the beer industry, I’ve witnessed the power of knowledge in enhancing beer quality, enriching consumer experiences, and fostering a passionate community. It’s not just a drink; it’s a catalyst for learning, sharing, and forging meaningful connections.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup holds significant value for me on multiple fronts. Firstly, it’s an invaluable platform for honing and refreshing my sensory skills. Assessing a diverse range of beers challenges my palate, allowing me to stay at the forefront of sensory evaluation. It’s a continuous learning process that keeps me sharp and informed about global brewing trends.

Secondly, participating in the World Beer Cup is an extraordinary opportunity for international networking. It’s a chance to reunite with fellow professionals, forge new connections, and engage in cultural exchanges. The camaraderie among judges and the sharing of insights are priceless aspects of this experience.

Moreover, judging at the World Beer Cup offers a unique window into the global beer landscape. It’s fascinating to witness the evolution of the beer market across different countries and continents. It provides valuable insights into emerging styles, innovative techniques, and the ever-changing consumer preferences worldwide.

Judging at the World Beer Cup is not just an assessment of beers; it’s an immersive journey of sensory exploration, professional camaraderie, and global beer discovery. It keeps me passionate, informed, and deeply connected to the vibrant world of brewing.

Sebastian Carrillo Miño

Ciudad Autónoma de Buenos Aires, Argentina

How did you get into the beer industry? Why does beer matter to you?

Since I can remember, beer has always been a mystery for me. I wondered why it had that golden color, why it was so bright and bitter, how it was made. It has always been and continues to be my desire to know how to make the best beer in the world.

I grew up thinking and wanting to know the ways to make it. I started studying chemistry, homebrewing, and working in breweries to be able to make my dream come true. Beer is life for me.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

What could be better than tasting and rewarding the best beers on the planet and learning from the best judges? It is just a unique and unrepeatable experience.

Gad Deviri

Tel Aviv, Israel

How did you get into the beer industry? Why does beer matter to you?

It all started for me with homebrewing, which fed my soul. I started to import brewing supplies to the very young and small Israeli craft and homebrew market. I enrolled in courses at the Siebel Institute in Chicago and started teaching homebrewing and beer sensory.

Beer is a very interesting drink. It can be very ‘down to earth’ or a very complicated drink. It has so many shapes and shades. It’s never boring.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging in the prestigious competition in the word is a milestone in my professional life. It is an honor to be part of the team. Judging at this International competition gives me a broad perspective of the world of beer styles and tastes and is a rare opportunity to meet others from the industry.

Steve Luke

Washington, United States

How did you get into the beer industry? Why does beer matter to you?

In the summer of 2005, I found myself packing boxes and sweeping floors at a local brewery — and I was hooked!

The beauty of beer and brewing is that it can be as complicated or as simple you make it out to be, and finding that happy medium is up to each and every brewer. There are endless wormholes to seek knowledge and solutions, and continuously evolving techniques, equipment and ingredients. But at the same time, the brewing process is still timeless and logical. Good beer is good beer, no matter how you get there!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup allows you to meet people with different backgrounds in the beer industry from all over the world. It’s engaging, exciting, and often challenging. And it gives you an unrivaled snapshot of the current state of beer — from a quality standpoint, to trends and experimentation, to observing and developing beer style parameters.

Francisco Montanaro

How did you get into the beer industry? Why does beer matter to you?

Working as a flight attendant for an airline, I managed to travel around the world and try local beers in over 60 countries! During my last years flying, things got serious, as a good friend of mine started homebrewing in his apartment and I used to assist during the brewing sessions (mainly with the BBQ). During that time we used to buy a lot of different beers without really knowing much about what to expect in each bottle/can. It was a fun way to start learning about beers. After a couple of years, things got serious and I’ve working in the beer industry for the past 10 years now. Beer is my day-to-day passion — couldn’t even imagine my life without it!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

I judge at the World Beer Cup because it’s an incredible way to learn with the best beer judges from all over the planet. It’s a really fun and delightful experience, such a privilege to be part of it, as well a lot of responsibility.

It’s a great way of connecting with people from all sides of the beer community, to recognize the creativity, talent and technical merits of all producers behind every single glass of beer we’re tasting.

Wolfgang Lindell

Sor-Trondelag, Norway

How did you get into the beer industry? Why does beer matter to you?

Having German roots, it’s fair to say that we always celebrated the culture of beer! My main hangout in college was at a brewpub in the nineties and it really inspired me to see the brewer at work with the craft. I also became interested in how technology can obscure reality, to which I sought out disciplines that kept me grounded to the world around us. I interned at a Maltster, graduated in the natural sciences, and eventually continued to work in the industry and attended brew school, becoming a master brewer in 2006. Beer and brewing matter to me in that they’re both an art and a science, a direct connection to the natural world, to agricultural raw materials, to culture and history, and to people.

We all need daily sustenance with food and drink so it’s great to be a part of the communal human journey.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

After working 20 years in the industry, it’s great to be able to give something back. The community of beer is alive and strong, and we need to take care of our own and recognize and foster excellence. It’s also great to be with other inspired colleagues, which allows good discussion and illumination into the current state of affairs of our industry.

Lana Svitankova

How did you get into the beer industry? Why does beer matter to you?

My beer journey started with an exclamation on my honeymoon in Prague: “Oh, beer can be like this?!” That morphed into a passion that drives my travels, education, work, and free time alike. Beer is an enjoyment for the senses, varied and exciting, social and inspiring. And besides pure hedonistic experience, it is always a discovery of new: new ingredients, new techniques, new places, and last but not least, amazing people.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the WBC is a great honor and privilege. Helping to find and highlight the best beers in their respective categories together with seasoned experts is a joy like no other. Watching the eyes of the winners light up, tears of happiness flowing, and banners and flags proudly displayed at the awards ceremony delights me to no end. Their merriment is so deserved since every time it’s only three awards, no more. The weight of making the choice and decision is always looming over each judge, but it’s a satisfying effort. Sharing knowledge, learning from the best, and representing your country in this ‘beer olympics’ is an invaluable experience, as well as the sheer enjoyment of meeting all the amazing people: judges, organizers, and volunteers, who make this celebration of beer real.

Werner Glossner

Bavaria, Germany

How did you get into the beer industry? Why does beer matter to you?

I was born into a brewing family and had no chance of avoiding beer, but fate has been damn good to me.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

It is the international encounters — around a table, over evenings and days with tasters from all over the world, that is the World Beer Cup.

Abram Goldman-Armstrong

Sandefjord, Norway

How did you get into the beer industry? Why does beer matter to you?

I was a big fan of Oregon microbrews growing up in the 1990s and began homebrewing at age 17 when I moved to Minnesota for college and missed the beers from home. While studying at University College Cork in Ireland during my junior year abroad in 1997-98, my local Rumplestiltskins had a great selection of German and Belgian beers. I broadened my knowledge of European beer styles while traveling in Scotland, England, Belgium and the Netherlands with my trusty copy of Michael Jackson’s Pocket Guide to beer. When I returned to Portland after college I joined the Oregon Brew Crew and passed the BJCP exam at the national level. From there I went on to work as a beer writer, festival organizer, bottle shop beer buyer and brewer. I operated my own cidery in Portland from 2013-2019 and moved to Norway in 2020 to launch a cider brand for Fjordfolk Mikrobryggeri where I also became the assistant brewer and took over as head brewer in January 2022. Enjoying the diversity of beer flavours has always been an important part of travel for me, and I enjoy trying beers from around the world.

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Judging at the World Beer Cup is an important way to connect with other brewers, judges, and writers from around the globe. I always learn something from judging, and it makes me a better brewer, as I taste and assess beers with other highly knowledgeable beer people.

What else would you like the world to know?

My favorite category to judge is Historical Beer. I enjoy learning about beer traditions from entrants notes and tasting different interpretations of historical beers from diverse brewing traditions.

Matthew Peetz

Colorado, United States

How did you get into the beer industry? Why does beer matter to you?

I started homebrewing in grad school while studying cellular repair using yeast as a model organism. My grad advisor was in charge of the Rocky Mountain Microbrewing Symposium and I was able to meet industry experts while volunteering at the event. I continued to work with yeast as a research professional at University of Colorado Denver before moving to the Brewing Science Institute. I used my expertise with propagating yeast to work in the biofuel industry before founding Inland Island with a co-worker. I have spent the last five years building my own business, Propagate Lab, which provides yeast for the brewing, distilling, and cider industries.

Beer is meant for enjoyment. It can transport you to anywhere in the world as you taste thousands of years of human experience and history. With hundreds of yeast, hop, grain, and other ingredient varieties, almost any flavor, texture, and color of beer can be produced for your enjoyment. You can pick apart the flavor, color, mouthfeel, and aroma. Or you can just slam down crushable lagers. That is what is so great about beer!

Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?

Beer is a wonderful combination of culture, history, art and science. Brewers work tirelessly to create something that the public can enjoy. Those that are masters of their craft should be recognized at the highest level, which is winning a World Beer Cup award. The brewers are serious about what they do and should be judged by knowledgeable and professional judges. I have 10 years of industry experience, lead sensory training programs at a local University, and have traveled extensively in Europe. I believe that I am well trained and passionate enough to make sure that every beer sample is being judged as it should be.