World Class Judges
World Beer Cup judges possess the best palates and style expertise on the planet.
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Judges from 37 Countries
Meet Our World Class Judges
Meet a small sample of our incredible past beer and cider judges.
Michael König
Bavaria, Germany
How did you get into the beer industry? Why does beer matter to you?
In 2011, I started as a beer blogger out of love for this topic. At this point in time, craft beer also took off in Germany. Through my blog I had built up a large network with many breweries in a short time. In 2013, I became a beer sommelier at Doemens and in 2014 I switched full-time to an online shop for craft beer. Since 2016 I have been head beer sommelier or brand ambassador for Maisel & Friends at the Gebr. Maisel brewery, a dream job. Beer is my hobby, passion, and profession … my life. I love trying new beers, talking about beer, and discovering beer every day.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
The World Beer Cup is the best beer competition in the world. Sitting at the table as a judge and talking about beer with many well-known beer personalities is an honor and fills me with pride. As a judge at the World Beer Cup you determine the best beers in the world. How cool is that? It is the best job in the world.
Vasilios Gletsos
Vermont, United States
How did you get into the beer industry? Why does beer matter to you?
I was a puppeteer, touring around performing and started discovering classic beer styles from around the world. Also, I was really DIY oriented and fell in love with making beer at home. I got really into it after leaving Vermont and moving to Oregon, where I soon made the crossover into commercial brewing. Beer is deeply woven into the fabric of human social, cultural, scientific, and agricultural life. I love that about it and also how it stimulates my mind body and heart.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
I really love the opportunity to meet new people who care as much as I do about this profession, and to reconnect with old friends. I enjoy testing my perceptions of beer and gaining new perspectives from other judges, as well as from the beers we judge. I also love the honor of tasting the best efforts of hard-working brewers.
George Reisch
Missouri, United States
How did you get into the beer industry? Why does beer matter to you?
I am a fourth-generation brewmaster in the Reisch family, which owned and operated the Reisch Brewery in Springfield, Illinois, for 117 years, from 1849 to 1966. My dad was the last Reisch brewmaster at the Reisch Brewery. After retiring from a 37-year brewing career, I started Reisch Charities, Inc., a 501(c)(3) organization, in 2018 and brewed the first Reisch Beer in 53 years, with all profits going to our charity. We tapped the first keg at my dad’s 100th birthday party, and he was so happy!
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
The World Beer Cup has the best judge panel made up of fabulous human beings with spectacular tasting ability. The best beers plus the best judges leads to a pure beer experience. A beer retreat! I am so humbled to be included as a judge!
Kathia Zanatta
How did you get into the beer industry? Why does beer matter to you?
After finishing my food engineering degree in Brazil, I followed my love for beer. I landed an internship at Paulaner Brewery in Germany in 2005, where I delved into the world of brewing and embraced the country’s diverse beer culture. Upon my return, I transitioned into a role at a brewery in Brazil, where I honed my skills over a five-year period in areas such as quality control, research and development, and laboratory analysis. In 2008, I embarked on a journey to Germany for the Beer Sommelier course, marking my entry into Brazil’s burgeoning craft beer scene.
Equipped with this expertise, I began organizing beer events. By 2010, I co-founded Instituto da Cerveja, an educational institution dedicated to the art of beer, and since then I have been fully committed to studying (including a brewmaster course in 2011), impactful teaching, hosting beer and food events, and consulting.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
I have been participating as a judge in beer competitions since 2009, consistently enjoying the opportunity to expand my knowledge of beer, sensory analysis, and the market. It’s not only a chance to connect with new colleagues, but also an opportunity to support breweries by engaging in discussions about their beers and providing valuable feedback.
Tomoko Sonoda
Chiba, Japan
How did you get into the beer industry? Why does beer matter to you?
One of the plans for new business development was a brewpub, and I thought it would be fun to brew beer, so I applied for the position and was hired in 1996. The brewery opened in 2000, and I have been working as the brewmaster ever since. I believe that both drinking and brewing beer are magical experiences that enrich my life.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
One goal is to deepen my knowledge of beer. By judging alongside people involved in the beer industry from around the world, I can learn to perceive things I might not otherwise notice, discover global trends, and, most importantly, train my sensitivity by putting myself in challenging situations. I am grateful for the opportunity to participate in this world-class judging competition, where accuracy in sensory evaluation and a serious sense of responsibility and judgment are required.
Alejandro Ancona
Quintana Roo, Mexico
How did you get into the beer industry? Why does beer matter to you?
I was always attracted by the science behind food, drinks and flavors. My journey began when I discovered wine, but I soon found out my personality has much more in common with the beer world. Living in a place with scarce beer culture, being a homebrewer and my passion for education, eventually got me to open a beer school in 2017, where today we train beer professionals around Mexico and Latin America. (@beerschoolmx)
Beer matters to me because it’s the perfect blend of ingredients provided by the earth and the passion of the human hand, to create a beverage that has been making people happy for over 10,000 years. That’s just amazing.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
Judging beer professionally is one of the things in life I enjoy the most, and the World Beer Cup is the biggest competition in the planet. Being a part of such a global and amazing panel of brewers, judges and beer professionals is of course a great learning opportunity, but most importantly a great source of lifetime beer friends from many different countries.
Francesca Morbidelli
Florence, Italy
How did you get into the beer industry? Why does beer matter to you?
I love drinking good beer. I started about twenty years ago. I looked for beers that were unusual, I discovered the beers made by homebrewers, I go in touch with the very first Italian craft breweries. At that time, craft beer renaissance was yet to come! As the Italian craft beer movement was taking its first steps, I co-founded one of the first Italian associations for the promotion of beer culture, where I organized beer culture and tasting courses and wrote for newspapers and blogs. As a matter of fact, I was the first Italian female beer blogger: I’m the founder of the blog pintamedicea.com. Meeting Charlie Papazian in Florence many years ago (around 2010) and listening to Eric Wallace’s talk in Rimini a couple of years later, sparked my curiosity and passion for the history of American craft beer, a subject I now teach in our beer courses as educator. I’m always eager to collaborate with the Brewers Association. I translate their articles and host them on my blog. I wrote and translated countless articles about the American craft beer movement.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
The World Beer Cup is such an important international competition, and being a judge there was a great honor and a great pleasure. I’ve been a beer judge for about fifteen years and the WBC was a crucial experience for me. I’m passionate about American craft beer. Whenever it’s possible I try to collaborate with the Brewers Association, so I was so excited too be invited at the WBC. I really enjoyed the international atmosphere I found in Colorado, the BA volunteers were fantastic, I was thrilled to meet judges from all over the world and to reunite with many friends. Being part of an international judging panel is always an enriching experience, especially in terms of connecting with other beer cultures.
Matt Reich
Virginia, United States
How did you get into the beer industry? Why does beer matter to you?
I began homebrewing in the early 1990s, learning under the tutelage of “The Complete Joy of Homebrewing” by Charlie Papazian. After several years and an ever-growing home brewery, I decided to take the plunge into the world of professional brewing. I went to Germany, where I trained under a Bavarian brewmaster for the better part of a year. Upon my return to the U.S., I signed on as head brewer of a regional craft brewery for nearly a decade. I’ve since transitioned to a support role for a large macrobrewery and have been in that position for 15 years.
Throughout all my experiences in the brewing industry, one constant has remained: the camaraderie and unity among everyone. Beer is the common bond that has held us—and all of civilization—together throughout history, and I feel honored to be part of this community.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
As one would expect, this level of respect and support is deeply embedded in the World Beer Cup judging community. Each year, we are exposed to new beers, experiences, and innovative ideas from diverse brewers who are constantly raising the bar for beer quality and styles. I’m proud to contribute to our family of beer advocates and brewers.
Alessandra Agrestini
Bologna, Italy
How did you get into the beer industry? Why does beer matter to you?
Born a few kilometers from one of the oldest and most important Italian breweries, I still remember the scent of beer wort from the school trip I made there, at the age of 6. Maybe that was the beginning of my curiosity and passion towards beer.
Nowadays, I am a beer consultant and communicator, teacher for many Italian beer associations, and writer for beer magazines and blogs. I try to spread beer knowledge as much as I can, starting from the growth of the Italian craft movement, in my country and abroad.
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
I have been an international judge since 2011, with experience in many competitions all around the world. Being a part of such an important competition means a lot to me and it makes me feel really proud.
Having the chance to meet people from different cultures and countries, sharing knowledge and different points of view, going deep into beer trends and topics with other experts in a country which is fundamental to the history of beer, worldwide — this is judging at the World Beer Cup, to me.
Craig Thomas
California, United States
How did you get into the beer industry? Why does beer matter to you?
My first brewing job was meant to be a stepping stone into distilling. However, as I pursued my master’s in brewing and distilling at Heriot-Watt University, I began appreciating beer more and more. To me, it felt like a more experimental, exciting, and forward-thinking craft. The diversity of ingredients, techniques, and historical traditions delivered a broader, more compelling story of flavor and experience than distilled spirits did. There is so much to learn, and each moment of learning is aided or reinforced by sensory experiences that have created very impactful memories for me.
Since graduating in 2014, I’ve done my best to shape my career path by putting myself in situations where I can absorb knowledge from people with different types of expertise. I’ve had the privilege of traveling the world tasting beer while working with Bill Simpson and AROXA. I’ve brewed with some of the best at Firestone Walker Brewing Company, tested my practical and theoretical sensory knowledge as part of the ASBC Sensory Subcommittee, and explored beer dispense in order to earn Master Cicerone. Now, at Abstrax Hops, I’m reevaluating everything I thought I knew about beer. New frontiers never end!
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
There is no other place where so many diverse, knowledgeable, and experienced people gather to taste and talk about beers and beer styles. What better spot to challenge preconceptions, discuss new techniques, and discover new trends? Furthermore, the competition brings in a plethora of world-class examples across so many styles. It is the only place where one can repeatedly experience technical precision and artistic expression in equal measure—sometimes at the same time. Competitions like the World Beer Cup are outlets where a brewer’s intent can be fully grasped and appreciated, as these beers are labors of love, often produced fresh and free from the constraints of distributor deals, consumer preferences, cost-of-goods quandaries, and dispense dilemmas.
Geoff Deman
Kansas, United States
How did you get into the beer industry? Why does beer matter to you?
My interest in brewing began in college when I took a semester off and stayed with friends in the Bay Area, one of whom had taken up homebrewing. I helped him with a few batches and then dove into the deep end when I returned to school at the University of Kansas, where a homebrew supply shop had just opened in Lawrence. Many batches later, with a bachelor’s degree in art history in hand, I moved to Seattle hoping to land a brewing job. That first job paid me $6 an hour. Needless to say, I wasn’t into beer for the money—I was into it for the people, the community, the creativity, and the camaraderie.
I was fortunate to have amazing mentors, peers, and colleagues during my time brewing at Pike Brewing Company in Seattle, and later at Free State Brewing when I returned to Lawrence. Beer matters to me—or I should say, good beer matters to me. To borrow the words of Brother Epp of Capuchin Monastery in Munjor, Kansas, written in 1906 during Prohibition: “Because, without beer, things do not seem to go as well.”
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
Every time I judge the World Beer Cup, I learn something new and gain perspective from a diverse group of judges who may not speak the same language I do on a daily basis, but certainly speak the language of beer. It’s great to judge with German judges in German beer categories or Belgians in Belgian beer categories and get their perspective on the nuances of a classic style originating from their home country. It’s equally interesting to hear the perspective of an Argentinian or Japanese judge on these styles and learn more about the growing beer culture in their countries.
I’ve made new friends that I look forward to visiting in their home countries someday and seeing when they visit us during the World Beer Cup. Good beer brings good people together.
Agus Blanco
Madrid, Spain
How did you get into the beer industry? Why does beer matter to you?
My journey began behind the bar, serving patrons and forging connections with both the bartending team and the final drinker. This experience sparked a passion for understanding spirits like whisky and, especially, beer. I saw myself as a bridge between the consumer and the producer, eager to be the door that welcomes people into the world of flavors.
For over a decade, I’ve continuously honed my communication skills in the realms of beer, whisky, and now mezcal. My passion evolved into expertise, allowing me to train both brewers and judges at Lúpulo Digital’s tasting gym. I help them hone their sensory skills to craft and appreciate exceptional beverages. My focus lies in optimizing flavor and aroma profiles for breweries, ensuring their beers capture consumer hearts (and taste buds!).
In 2023, I had the honor of judging prestigious international competitions across the globe, expanding my knowledge of diverse beer styles and trends (Brazil, Germany, South Africa, Belgium, Spain). Looking ahead, I’m excited to continue this journey in 2024 (U.S., Italy, Mexico, etc.).
Why do you judge at the World Beer Cup? What does judging at the World Beer Cup mean to you?
Judging at the World Beer Cup was a challenging yet enriching experience. Exchanging knowledge with fellow judges, from all corners of the globe and brewing generations, is truly special. The Brewers Association’s legacy as a craft beer revolution leader makes connecting with these judges even more meaningful. The vast knowledge and diverse perspectives at the WBC have challenged and broadened my understanding of beer. This event highlighted the ever-evolving world of beer, a community brimming with creativity and pushing boundaries. I’m grateful for this experience and excited to see the BA continue fostering innovation and inspiring future generations of beer lovers.







